CASE STUDY

FRINGE COLOR

STUDIO

AGENCY: X-Agency
CLIENT: Ashley Moore of Fringe Color Studio
PROJECT DETAILS: Naming • Branding • Illustration

Initial Concept

GOOD HAIR FOR QUESTIONABLE HUMANS

🟄

GOOD HAIR FOR QUESTIONABLE HUMANS 🟄

For this branding project, each person on my team worked on a different concept for branding Fringe. We wanted a chance to explore and have fun with the branding look.

Initially, I went with an art nouveau aesthetic but after reviewing the first round with the client we changed course and went with a more fun hand-drawn aesthetic.

Second Concept

Main Logo - Concept 2
Alternative Logos - Concept 2
Bug/Submark - Concept 2
Business Card - Concept 2
Salon Wall Decal Mockup - Concept 2

Final Logo. Hand Lettered by Tammy Freeman-Owens, Associate Creative Director at X-Agency.

Previous

BRMC Print Ads
Next

CORE Transformers