CLIENT WORK
Tailored
Marketing
CLIENT: Taylor Brown, Tailored Marketing
(Previously Go-To Man Marketing)
PROJECT DETAILS: Full Brand Refresh and Identity System
Taylor approached me during a pivotal shift in his business. With a new name, Tailored Marketing, he needed a visual identity that felt more refined, strategic, and future-focused. The previous brand lacked cohesion and didn’t reflect the level of professionalism and structure he brings to his clients.
My role was to reposition the brand visually, creating a system that felt confident, modern, and timeless while still maintaining approachability.
The Challenge
The existing brand was recognizable but heavily focused on Taylor’s avatar. As the company evolved and transitioned to Tailored Marketing, it became important for the identity to feel less personality-driven and more company-focused.
The refresh needed to:
Shift emphasis from the individual to the company
Introduce bolder, more confident color
Establish stronger typographic hierarchy
Create a flexible logo system that could scale across platforms
Communicate structure, strategy, and professionalism at a higher level
The Approach
With the shift in direction clearly defined, I focused on building a brand system that balanced structure with personality while positioning Tailored Marketing as a strategic, scalable company.
The approach included:
Developing a refined wordmark that feels clean, deliberate, and professional
Introducing an expressive display type within the logo to maintain memorability and warmth
Creating a flexible logo system including a primary mark, submark, and avatar variations
Establishing a stronger, more confident color palette to increase visual impact
Defining a clear typography system using Inter for consistency across digital and print applications
Ensuring the identity could scale seamlessly across web, social, presentations, and apparel
The result is a cohesive identity that maintains a human presence while communicating strategy, structure, and confidence..
The Outcome
The new identity positions Tailored Marketing as a strategic, credible partner rather than a solo freelancer brand. The system now supports web, social, apparel, presentations, and marketing materials with consistency and clarity.
The brand feels intentional. Structured. Tailored.
